ASO Mistakes to Avoid for both Android and iOS Apps:
Many believes that App Store Optimization is more of a trial and error method, rather than being a solid solution. We believe, ASO is the art of using certain facts to find the optimum solution for apps. In this road, you may try different ways to finally find what you are looking for: Your app in the top results for main keywords.
If you have just developed your app and are busy optimizing it for more visibility in search results, make sure to avoid these ASO mistakes or you’ll be marked as spam and sometimes THERE IS NO GOING BACK.
Here are the App Store Optimization Mistakes to Avoid:
1. Over-Stuffing Description with Keywords
ASO is all about ranking in search results for select keywords. But, it doesn’t mean that you should repeat keywords as many times as you want. You are highly recommended to repeat each keyword less than 5 times in the long description.
2. Ignore Users’ Reviews and Ratings
The app’s rating, is one of the most important factors when it comes to user conversion. If you are ranking high for different keywords, but your app’s rating is less than 4.0, you should probably forget about converting new users. Read the comments carefully and reach to not-happy users and try to get them improve their rating.
3. Stop Looking for New Keywords
You should always look for new keywords and trends to rank for. If you have already done the best keyword research ever, it cannot stay as good forever and you need to revise your list. Trends and users’ behavior are always changing and you need to keep it up with the changes, or you’ll miss so many important keywords
4. Considering Just the Traffic Rate for Keywords
If you are already ranking top for high-traffic keywords, you are literally in heaven. But, it doesn’t happen most of the times (It’s like receiving a Legendary card in Clash Royale with even lower probability). So, you shouldn’t focus only on high-volume keywords, just because they drive too much traffic to your app’s page. What you need to do is finding a balance between traffic and difficulty rates and use such keywords in your description.
Tip: Once you start ranking for less difficult keywords, it’s time to enter the more difficult competition and see how it feels playing in the pro league.
5. Designing Less Attractive and Engaging Screenshots and Icon
App’s icon, screenshots and video promo are some valuable elements for increasing conversion rate. Based on research, the more engaging screenshots and icon, the higher chance to convert readers to downloaders.
6. Stop the ASO Process After the Initial Launch
ASO is an ongoing process and you shouldn’t just stop it after the initial release of your app. You must always monitor and improve the process based on new researches, competitors and trends.
7. Underestimating the Effect of Localization
Just because you know English and use the English version of Play Store (or App Store), doesn’t mean others know English as well and doesn’t care about reading the app’s details in English rather than their own language. Localization both helps your app to be more visible in more markets and countries, and increases the conversion rate as well.